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melbourne kids roadshow

2018 What's On 4 Kids Melbourne Event 

Australia's Only National Roadshow Event for Kids' Activity & Party Providers 
#whatson4kidsroadshow - Proudly supported by Muffin Break

How would you like to be known as an industry leader; have a profitable business model and be confident in the direction of your life and business?

We’ve listened to your feedback and we are coming to you! That's right, 2018 will see What’s On 4 Kids on the road visiting each state to a community of like-minded business owners and to learn from industry leaders.

The workshop/networking event is an ideal opportunity to meet others in your industry, learn from leading experts and understand the latest in kids activities and party sector all presented in a fun, engaging format that will leave you as part of our community; inspired, educated and motivated to grow your business.The day will combine an innovative programme with presentations from leading speakers and a Q&A sessions with a panel of business owners from the industry.

Who is this event for?

  • New business owners in the industry
  • Businesses looking to franchise
  • Experienced business owners looking for a new marketing plan
  • For business owners who feel isolated and would like to have support

Don't be shy, most people won't know each other and we pride ourselves on creating inclusive and friendly events.

After receiving amazing feedback from our national conference, we’re excited to officially announce we are kicking things off in Melbourne!

WHEN: Tuesday, March 20th, 2018

TIME: 8:00am Registration 8:30am Start - 1:00pm Finish*. Leaving you time for afternoon classes!

WHERE: Mantra On Russell, 222 Russell Street Melbourne, VIC 3000

WHAT: Interactive and Informative Workshop with Speakers and Experts Panel, Muffin Break Tea/Coffee & Muffins on arrival & Morning Tea. 

Tickets:  An affordable $99 (+GST) per ticket.  Can be purchased on the day.  Please email us at to book.

For new businesses, we are offering a free 12-month featured listing in a directory of your choice, valued at $199!!  So basically you are saving money and coming for free!

*Opportunities for One on One consultations available on the day after 1 pm – please email an expression of interest to make a booking. *Limited vacancies only

muffin break




Melbourne Roadshow Speakers

elise easdownElise Easdown: Occupational Therapist/Owner of What's On 4 Kids/Board Member of Share the Dignity/Blogger

Elise has spent 7 years working in the kid's activity and party industry.  Elise began with teaching baby massage classes and after becoming a mother herself realised how hard it was to find quality activities to do with her son.  The explosion of the internet and social media enabled Elise to grow an online community of over 200,000 Australian mums and an influencer in the family sector. Elise has developed marketing campaigns for Nickelodeon Jnr, Disney On Ice, Event Cinemas, Cricket Australia, Auskick, GymbaROO, Play Group Australia, Kindermusik & More!

Elise will open the day talking about leadership, mindset, self-limiting beliefs and the new direction for What's On 4.  Results from our national survey of over 1500 mums will be shared on what they want from their kid's activity providers. (New Wesbite Launching soon!)

Jarrod Biggins: Business Development Manager, Think Smart Software


ThinkSmart Software produces a suite of products to help class-based businesses administer their programs and engage their customers, automating many administration tasks you hate.
Whether it be sporting lessons, tutoring or any other children's activities, our products will truly help to take the stress out of admin and allow you to spend more time growing your business instead of working in it.

Jarrod will be presenting changes in the software introduced last year as well as introducing new features that they are working on currently for release in 2018.  Current clients will also have an opportunity to meet the ThinkSmart team and to schedule a time to speak with them about their own accounts.

Fred Porter:
Agent Digital


fred porter

Fred Porter founded Agent Digital after spending more than 10 years building digital marketing campaigns for the world's most popular family entertainment brands.
Digital expert Fred Porter will present a practical session designed to teach you with some new technical skills. Fred will demystify Digital Marketing terminology and practices, walk you through how to put together a multi-channel marketing strategy, how to track and measure your results, how to analyse your data and optimise your marketing efforts.


Q&A Panel: How to be a leader in your industry?

Topics Covered:

  • Recruitment/Training/Managing Staff
  • Building/Maintaining/Growing a Community
  • Decreasing Admin Time - systems and procedures
  • Facebook Live/Social Media
  • Franchise/License -When you know the time is right
  • Dealing with Overwhelm
  • Birthday Parties - How to Market/Book/Operate them

Danie O’Connor: Ready Steady Go Kids Master Franchise Owner

Danie O’Connor is the Franchisor of Ready Steady Go Kids - Australia’s leading multi-sports program for kids aged 1.5-6yo. Prior to becoming the Franchisor, Danie was a Franchisee of RSGK for 5 years and a Tax Litigator at the Australian Taxation Office for 14 years.

With a Commerce/Law Degree, CPA and Master of Tax under her belt, Danie chose to leave the corporate world of Tax after starting her family and chose a business that she was passionate about (kids and sport), and one that she could help develop. Since becoming the Franchisor, Ready Steady Go Kids has seen internal revenue growth of 40% in addition to domestic and international expansion.

Trent Ray: Kids Disco Parties – Founder

Trent Ray founded Kids Disco Parties in 2011 whilst teaching in a primary school in Melbourne. Every year Trent (Aka Dj Ray Ray) would host the annual Junior School Disco sparking a curious parent to ask if he would like to entertain at her child’s birthday party. The rest is history and Trent soon found himself hosting discos most weekends as a prized kids entertainer. When Trent isn't rocking it out with kids on the dancefloor he works in the Education Team at Microsoft and runs a successful technology in education consultancy business. 

Serren Callister: Messy Me Play

Serren believes strongly in learning through child-led unstructured sensory play for under 5's, and so, with a sprinkle of sparkles and a splatter of paint she created Messy Me to reflect this philosophy.  Prior to founding Messy Me Serren worked in the manufacturing sector using her Engineering and Change Management qualifications and traveled the world. Serren is Mum to two girls who give her the opportunity to indulge her love of messy play and inspired her to share it with others.

Debbie Doo:  Debbie Doo Kids TV 

Debbie Doo is a fun loving, caring and bubbly character who really loves to sing and dance! With her bright pink hair and infectious smile, she is always ready to share the magic of music and movement with her friends.  As an easily identifiable character who children love to emulate, the purpose of Debbie Doo is to inspire, delight and encourage adult and child interaction through her uplifting movement-based songs and videos. Debbie Doo’s music celebrates the wonderful years of pre-prep to early primary.

With close to 1 billion views on two global platforms of mostly original content I write and produce and a series for traditional media in the making, I am continuing to grow my brand awareness via the internet. I recommend harnessing this powerful tool.

danie o'conner  trent ray     
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